With the growing stature of the domestic season, football fans can sometimes see international football as an annoying distraction from the glitz of the Premier League and Champions League. For that very reason, we’ve identified 5 key non-England games for fans of each of the big clubs in England and given suggestions of how you should market the biggest fixture of the 5, to get your punters as excited as they would be for a club game.
In this edition it's Pep's Champions - Man City:
Portugal vs Spain - 7pm, Friday 15th June
In the biggest clash of the group stages in the tournament, comes a battle of midfield maestros from City's ranks; Spain's David Silva versus Portugal's Bernardo Silva. With this already being likely to draw huge crowds of punters, you can give it a nice City oriented feel by doing soemthing like an offer for anyone in a 'Silva' shirt or even go all out and go for a 'Silva' themed fancy dress competition.
Belgium vs Tunisia - 3pm, Saturday 23rd June
A tough ask to get predominantly English fans to get behind the biggest rivals in their group, but with the modern game's tribalism towards star players there's no doubt City fans will want to see Kevin De Bruyne and Vincent Kompany do well. With the next round of group games seeing Belgium face England, why not market it as an opportunity to do research on the next opponents?
Argentina vs Croatia - 7pm, Thursday 21st June
Otamendi at the back and Aguero up top sees a City feel run through this Argentinian squad. They face the toughest test of their group against Croatia and will have to be at their magnificent best. Everyone loves an excuse to head to the pub on a Thursday night, so if you can get some bottles of Quilmes to sell, some steaks on the grill and this on the TV it becomes a properly appealing Argentinian evening.
South Korea vs Germany - 3pm, Wednesday 27th June
Arguably the most exciting youngster in world football right now sits in City's ranks and will be relishing the chance to have 90 minutes against a relatively week South Korean defence. Leroy Sane is a favourite among City fans and they'll be keen to see him do it on the world stage. Coupled with the fact that this game is the precursor to our Key Fixture, it's definitely worth marketing this Wednesday as a City screening.
KEY FIXTURE - Serbia vs Brazil - 7pm, Wednesday 27th June
Directly following a fixture with one of City's wonderkids comes another, this time Brazil's Jesus and co. take on ex-City man Kolarov's and current United man Matic's Serbia. With the added spice of a Manchester Derby and the excuse to see the flare of Brazil against the strength of Serbia it's sure to be a classic battle.
Check in next week where Spurs will get the same treatment.
All images - PA