Anthony Joshua will be taking on Joseph Parker in a Heavyweight Title Unification fight on the 31st March 2018.
Anthony Joshua's next fight has been hotly anticipated since he defeated Carlos Takam in October last year and it comes as no surprise that he will be facing off against the also undefeated New Zealander Joseph Parker.
This means that the title fight will be a Heavyweight unfication with Parker's WBO belt being added to Joshua's IBF and WBA. Both fighters are undefeated and the winner looks like heading straight into the path of the undefeated American sensation Deontay Wilder.
Joshua will be aiming to become the first man ever to hold all the belt's simultaneously since the boxing authorities split and become the "Undisputed Heavyweight Champion of the World", whilst Parker has vowed to win his 25th consecutive fight and stop Joshua in his tracks.
The Joshua vs Klitschko fight was the second most popular fight on MatchPint ever, pushed into second place by Mayweather's victory over McGregor. With two heavyweight champions squaring off live on Sky Sports Box Office look for this to be one of the biggest single sporting events of the year. In previous posts in Pay-per-view Boxing we have demonstrated the huge windfall it can provide to publicans that televise the fights.
The Joshua vs Klitschko fight in April saw a 100% increase in sales from 7pm to midnight, with many publicans seeing their best day of trading in the year. It was worth an incredible 280 additional pints over the course of the day.
Mark Fewster, Product Manager for Vianet, said of the Mayweather vs McGregor fight - "Our insight shows that operators that showed the fight, and kept their doors open, were rewarded with a big sales boost. Live sport continues to provide a huge boost to beer sales for operators. With the upcoming fight it is vital that operators focus on their beer quality management to ensure a great experience and get fans to return."
Publicans on MatchPint can start advertising this match immediately.