With the 6 Nations just around the corner, we wanted to focus on how you can make the most of this fantastic opportunity and also explain exactly where the opportunities present themselves. We have created a very short 40-second clip that focuses on the key reasons why the 6 Nations are so important.
6 Nations Top Tips
The 6 Nations kicks off on the 4th of February and it's due to be another belter of a tournament. With 15 games to feast on between now and the 18th March. Make sure you nail each game day by following out top tips below.
Make sure that your social media channels feature 6 Nations content. It is important your customers know that you are the place to be to watch the matches. Ensure that the content is relevant and interesting to engage with your customers. Research has shown that Facebook users are more active on Fridays and that your Twitter followers will be most active 2 hours before the game!
Your customers will still be deciding where they want to watch Italy vs Ireland on the 4th Feb - make sure that you catch their eye with rugby POS, especially anything like bunting, flags etc - so stick 'em up now and get the atmosphere started. It is also important to bear in mind that your customers will decide from the first game if they will come back, so ensure that you give them the best experience possible once they are in and make them know "you nail sport"!
Giving your customer a great experience starts with you and your staff - make sure you get your team excited about the tournament. If they are excited this will help get the place pumped up. Staff engaging with customers about the games is also very important, so have a few facts and interesting conversation starters up your sleeve! It is a fantastic opportunity to get behind the home nations and also boost your sales. Our research shows that the tournament is worth over £700 in incremental sales per game day.
If you are a MatchPint customer make sure that you have all of the games listed on your profile to make sure you are advertising to all corners. If you're running any special promotions to help drive footfall make sure you also pop these on your profile (you can go here) and communicate this to both staff and customers so they know what to do.
If you haven't scheduled to social media - we have generated some lovely new images for this years' tournament for you to post.
The 6 Nations is a great opportunity to build up your reputation as a fantastic rugby pub - especially with a huge summer coming up with a British and Irish Lions tour!
Enjoy it, put on a great show and you should absolutely nail it!