MatchPint appoint former AB InBev Director to lead network growth
By Dominic Collingwood
January 16, 2017

MatchPint, the biggest sports marketing platform in the UK On Trade, has appointed Jamie Hornsey as Sales Director.

Jamie brings 20 years of On Trade experience from Heineken and AB InBev. In his 13 years at AB InBev, he held various On Trade account roles before directing the M&B & Spirit Group accounts from 2009-2013. From 2013 he was their Commercial Director for Wholesale and Convenience, delivering two years of market leading growth for his channel worth over £100M NSV per annum.

In the newly created role, Jamie will be responsible for delivering one of MatchPint’s core missions: developing a network of pubs that really nail sport, using technology to deliver unforgettable moments for sports fans.

To kick things off, Jamie will be establishing a brand new field sales team in March with scouts already on the lookout for promising talent to join the team.

MatchPint already work with 1,800 pubs; partner companies include Stonegate, Marstons, Enterprise, Punch, Amber Taverns, Fullers, and Youngs. Their ambition is to grow the network beyond 5,000 pubs in time for the Russia World Cup in 2018.

“He’s a great signing!” says Dom Collingwood, MatchPint Co-Founder. “Jamie’s had a great impact on the way we work already. He has a clear customer-first strategy, his knowledge of the trade seems to be boundless, and his passion is infectious. The creative energy amongst the team has ratcheted up a level, and we can’t wait to start working with partners on the developments he’s kicked off. These are exciting times for MatchPint, our brand partners & all of our customers.”

“We took time to find someone that really shared our core beliefs; that watching sport in the pub with great company is one of the ultimate social experiences, and that great moments should be shared with friends. Sport is the ultimate theatre, but with rising costs and a millennial generation that are visiting pubs left. We need to change the way we talk about sport as an industry; broaden our range and work hard to attract new customers in a way that reflects the world around us. We could tell that Jamie got that from day one!”


Do you love sport, pubs, and fancy working with Jamie in MatchPint's field sales team? If not, do you know someone that does? Click here or email for more info.