With Tyson “The Gypsy King” Fury’s dramatic and surprising victory over Klitschko still sinking in, now is as good a time as ever to look at the rewards that pay-per-view events can bring to your pub.
Whilst showing pay-per-view events can be a risk due to the extra costs, some boxing fights may require a considerable financial outlay (£299 on average), there is no doubt that showing pay-per-view events can be highly profitable, given the right facilities and marketing. The great advantage that you have is that pay-per-view events require more diligence from spectators, as more often than not, their local or favourite pub won’t be showing it. As such, getting the word around early is key. Making a true event of it and considering premium extras, like selling table packages with a prime view, can help make the event a success, well before the day even arrives. The average punter spends around £19 over the course of a rugby match, now imagine attracting 20,50 or 100 people for a 4 hour spectacle (coverage for Klitschko Fury started at 7PM and finished well after 11PM!)!
With the dust settling, following the weekend’s shock result and a rematch is on the cards, now is the time to start planning ahead. Klitschko v Fury I was the second biggest sporting event that MatchPint has ever seen in terms of traffic, edging out Froch Groves II. This would suggest that the re-match, which is potentially going to be at Wembley in 2016, will draw even more interest and therefore will be a must on all schedules in the New Year.
For the reasons mentioned above boxing consistently has the highest opportunity index at 134 visits per pub (compared to 12 for Premier League football). Klitschko Fury I had a whopping 350 people looking for somewhere to watch it per location showing it – expect this number to be even higher for the rematch.
Floyd Mayweather vs. Manny Pacquiao was the most popular event in MatchPint’s history, attracting half a million visits, no doubt a product of the unrelenting hype for the fight, and the desire of fans to find a place showing the fight at a highly inconvenient time (4am) for UK audiences and publicans.
Look for Klitschko Fury II to ramp up the hype to heady levels as the first genuine British Heavyweight World Champion since Lennox Lewis (sorry David…) looks to prove that he is no one-fight wonder and deserves his place among the big boys. Another great benefit for everyone is the fact that it will likely be shown at a reasonable hour on a Saturday evening (and not the 4am big fights we are accustomed to) so there will be no better opportunity to get the punters in early and keep them there without needing a late license.
So make sure you keep an eye out for news of this fight and don’t forget about other upcoming bouts that will interest fight fans in the meantime - Anthony Joshua fights Dillian Whyte on the 12th December, and David Haye attempts a come back against the undefeated Mark de Mori on January 16th.