1. Know the lay of the land
42 per cent out of the world's 7.2 billion population are active internet users, with 69 per cent of these users being social media active. Interestingly, women users outweigh men. Bear this in mind when writing your next post, and perhaps talk about sport in conjunction with other events, just as the example below highlights - tailoring your social media posts to both sexes. What’s more, the country’s most devoted pub-goers - comprised of 20 to 30 year olds - are calculated to be the second most avid social media users (source). So seize the moment, promote your pub, engage with drinkers and keep them coming back for more.
2. Less is more
As we all know posts are limited to a mere 140 characters. Short and sweet is crucial, ensuring a higher rate of absorption and digestion from readers. Recent research has revealed that the human attention spans a measly eight seconds (source). And if my own calculations are correct that is enough time to read just 27 words (taking into account that I’m a pathetically slow reader). Keep it brief and to the point.
3. Content is King
Great content on social media should be relatable, simple, and different. With plenty of competition, it is important to stand out from the crowd. It may sound obvious, but the more creative you are the better. A good pun or a witty remark can go a long way in the world of social media.
4. #Hashtag Hype
Never underestimate the power of the hashtag. But don’t go overboard. Hashtags should be limited to one or two words – helping to draw attention to key text. For example, why not hashtag two teams playing this weekend?
5. A picture is worth a thousand words.
After the examination of millions of tweets, Twitter's very own data scientist, Mr. Douglas Mason, he sounds like a fun date, has concluded that tweets containing a photo or a video are the most interactive and impactful, boosting comments and re-tweets (source). Similarly Photo and video posts on Facebook get 39% more interactions than text-based posts (source). So next time you compile a post why not snap a pic of your upcoming sports fixtures. Or... use Matchpints social media platform, see below for details.
6. Listen to your audience
Keep in mind that all Facebook and Twitter users are potential or returning customers, and so why social media is also a great way of receiving feedback. Make sure to use this feedback constructively, responding quickly and to as many people as possible. Likewise, reply to feedback cautiously, remembering that hundreds of people (maybe thousands, if you're lucky) can see your response.
7. Create a buzz
Get as many people talking about you as possible, even if this means asking your staff to ‘check in’ on Facebook when they are at work and to re-tweet your posts when they are on a shift. Or why not be really brave and approach so-called ‘influencers’. ‘Influencers’ FYI are influential individuals in your area or business sector. Indeed it may take some time to butter them up, by commenting, liking, re-tweeting their posts but one day they may return the favour.
8. Timing is everything
When posting about an event or sports fixture coming up, it is crucial to give social media users enough time to process the post and organise a visit to the pub. In short – don’t post that you are showing Preston Vs. Bolton an hour before the game. Compared to other days of the week, Thursdays and Fridays appear to have an 18% higher Facebook engagement rate, while Twitter sees a rise in 17% on Saturday and Sunday (source).