MatchPint is today announcing the launch of an exciting new partnership with the NFL in the UK On Trade.
The partnership, which builds on the growing interest in Amercian Football amongst UK pub goers, will see 100 pubs and bars selected as the best places to watch the NFL. These venues will receive substantial marketing support from both MatchPint and the NFL in order to grow their American Football fan base, with a particular focus on increasing footfall on Sunday evenings. Participating venues will be promoted across the NFL UK's marketing channels and will recieve exclusive point of sale and merchandise to be used in giveaways via the MatchPint app. In addition to merchandise, customers will also be able to engage with some brilliant Budweiser promotions in pubs and bars across the country as the brand continues to harness its strong association with American Football.
As part of the activity, fans will be able to win tickets to the NFL's exclusive London Super Bowl 50 party in February by checking in to NFL games on the MatchPint app. Fans that watch seven games between now and the end of the season have the chance to win an all expenses paid trip to the 2016 NFL Draft in Chicago.
"This is such an exciting opportunity for the UK On Trade and we're delighted to be part of it" Dom Collingwood, Co-Founder of MatchPint commented. "Our recent report into the key sports trends in UK pubs showed that American Football is by far and away the fastest growing sport for pub goers in the UK with a 201% year-on-year increase in searches for pubs showing NFL over the past two seasons. It's awesome that the NFL have identified the pub as a key place to build on this growth, and we're thrilled to be working with them to deliver that."
"The NFL is getting bigger in the UK every year," added Sarah Swanson, Head of Marketing for NFL UK. "Although we've always had a strong NFL fan base in the UK, it has grown hugely since the International Series began in London in 2007. With three games staged at Wembley this season for the second year running, more and more fans are getting into American football. The NFL is such a great social sport and we're keen to harness this by bringing as many people as possible together to watch the games - and what better place to do that than in the pub? Working with MatchPint not only enables us to encourage people into the pub, but also engage with them through exclusive offers and competitions via MatchPint's app."
AB InBev Trade Marketing and Catergory Management Director, Sunny Bhurji says: "We think nothing goes together better than a great sporting match and a cold beer so we're thrilled to continue our sponsorship of the NFL with Budweiser and partner with the likes of MatchPint to create great experiences for supporters, bringing them closer to the games they love."
The partnership will provide increased support for a number of operators that have an existing focus on NFL. "American Football is a massive part of our business" said Sophie Herbert, Marketing Manager at Beds and Bars. We have created a whole night around NFL on Sundays in Belushi's. Customers can book the ultimate viewing experience with the best seats, great food, and pitchers, buckets, and mini kegs of beer. NFL is a growing focus of our business, with Super Bowl delivering a 38% increase in like for like sales earlier this year vs 2014. Having MatchPint and the NFL lend their weight to this activity is fantastic news, both for us, and for our customers."
Sky Sports are the leading broadcaster of NFL in the UK with more than 100 games being shown live on their channels, with the sport being identified as a great opportunity for pubs to increase sales. David Rey, Managing Director at Sky Business said: "Pubs can 'go long' with their Sunday sport offering from afternoon Barclays Premier League football through to closing time with NFL, meaning the opportunity to boost food and drink sales just got supersized! The supported base for NFL in the UK and Ireland continues to grow year-on-year, and it's great that pubs can benefit even further from the spectacle of live NFL to drive footfall. New and existing fans of the sport are in for a fantastic season."